Citizens Bank Announces Relocation, Expansion in Muskego
Local, independent bank renewing its commitment to the community
July 20, 2023 – Citizens Bank has announced its intent to build a new branch office in Muskego to bring expanded services to the community. The bank, which is headquartered in Mukwonago, recently made an offer to purchase the property located at S75 W17358 Janesville Rd. It plans to move from its current branch location at S74 W17001 Janesville Rd. by the end of 2024.
Citizens Bank opened its Muskego branch inside Pick ‘n Save in September 1995. The bank leases 600 square feet which includes a 15-foot long teller line as its only area to serve customers. While the location inside a grocery store matched customers’ demand and transaction needs for many years, the bank now feels limited by the space.
“Use of our digital banking platforms has increased significantly, which means our customers rely on us differently than they have in the past,” explains Jeffrey Standafer, President and CEO of Citizens Bank. “Most banking can now be done online or on our mobile app, and while we’ll still have a teller line, transactions are no longer the main reason people come to a branch. We need room for customers to meet with our personal bankers, lenders, financial advisors, and insurance agents.”
The new branch will be nearly 2,100 square feet with three consultation spaces, interactive technology displays, and a drive-up kiosk featuring Interactive Teller Machines (ITMs). The consultation spaces will be used by branch staff as well as lenders from the bank’s mortgage and business banking divisions. Representatives from Citizens Investment Services and Citizens Bank Insurance Services will also add the Muskego branch as an option for client meetings. The bank is working with La Macchia Group in Milwaukee to design the building.
“Muskego is a vibrant city we’ve proudly been in for nearly 30 years,” said Standafer. “We continue to see a lot of opportunity here, so I’m excited we’re adapting and creating a better experience for our customers while bringing more of our services into the community.”